Sangeetha Shanmugham
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
Let’s face it, it’s been a while, a long while, since we’ve all seen a 20-something who isn’t glued to their smartphone. This has been such a common sight everywhere now that we instantly picture a millennial with their cell phone, most likely checking their social media for updates.
So with that in mind, I can almost certainly say that you’ll be surprised to learn that it’s actually the previous generation, Gen X who use social media more copiously than their successors, Gen Y or millennials.
A week has 168 total hours out of which Gen Y spent 26 hours and 49 minutes on media, which is about 5 hours less than Gen X. In fact, out of the total weekly amount of time spent online, those between the ages of 35-49 spent more time on social media than their predecessors.
Are you surprised by this fact? Why do you think Gen X spends more time on social media than the millennials? Leave us a comment below & share your opinion.
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