Darejani Markozashvili
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
There is a lot of discussion right now about mobile payments and its potential in rural and urban communities. Who uses these services and how will this impact various key markets?
According to the latest Mobile Payments report by the GlobalWebIndex, the next wave of growth in mobile payments will be in rural areas. Defined as the financial transactions performed via mobile devices, mobile payments may offer solutions to traditional methods of delivering financial services. Currently 7 in 10 mobile payment users live in urban environments.
Globally, there are about 2 billion adults without access to a basic bank account. Although this is a 20 percent decrease from 2.5 billion adults in 2011, it’s still a high number. Regardless of barriers of opening a bank account (lack of enough money, distance to the nearest financial service provider, lack of proper documentation papers, etc..), one thing is clear: traditional financial services are not meeting the needs of the low income users. Will mobile payments fill this gap?
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